We want to relate the live action stars moving the focus from their show to actually the person behind the character showing how is their life behind the cameras while sharing moments in social networks or while at the park with their friends, making them closer and tightening them up with the audience. Showing/sharing "that unique thing” (a funny trick maybe?) or just doing regular things that they do in their everyday life.
For example, presenting Lizzy Greene or Jace Norman like regular teens, visually describing that they share interests and mis/adventures like the audience. They are all friends!.
The unique moments within everyday life
We developed a system under this concept that communicates an energizing spirit in a playful habitat, overflowing energy and full of personality in an error, rules and prejudices-free environment mixed with graphic elements that visually evokes to social media.